Sunday, February 24, 2013

Rachel Wise: Vine app opens new world of creativity

“Posts on Vine are about abbreviation — the shortened form of something larger,” said Vine co-founder Dom Hoffman, who believes “constraint inspires creativity.” Frankly, Vine’s premise confounded me since its release, and although it had been out for several weeks, I only recently gave it a shot. I was pleasantly surprised at what I found, both by the ease of capturing videos and exploring what others have produced. 

Vine is being used in a lot of fascinating ways. For instance, Turkish journalist Tulin Daloglu used Vine to capture the terrorist attack on the U.S. embassy earlier this month. On Tuesday, production company Oscilloscope Laboratories released a feature-length film on Vine. The company posted its not-yet-released comedy “It’s A Disaster” six seconds at a time. “From the moment (Vine) launched ... it was so clear that (this) ... was and will be the future of film distribution,” the company said in a statement. “We didn’t want to be left out in the cold and we are proud to be an early adopter of tomorrow.”

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