Sunday, February 24, 2013

Are Your Vines Growing? New Simply Measured Free Report Helps You Find Out

This last weekend, in a 48 hour period, over 110,000 Vine clips were posted to Twitter. Celebrities posted from The Grammys and Fashion Week, brands created promotional videos, and people with a lot of time on their hands posted some really impressive stop-motion videos of the East Coast snowstorm.

Vine has been adopted in some very unique ways. And if your social brand is part of your business, Vine has already become a great way to reach your audience.
At Simply Measured, our job is to help your brand presence grow, regardless of the networks and tools you’re using. Vine is no exception to that, it just allows us to make better puns while we help that growth.

 Learn How To Get Your Free Vine Analytics Here:

Top 5 Reasons Vine App is Here to Stay

What Sets Twitter’s Vine App Apart?

  1. Videos are limited to a mere 6 seconds. Think about how silly Twitter would be if they changed the character limit to 300 words. Forget it! Short and sweet is key.
  2. They loop. This can make for some pretty hilarious and highly creative posts.
  3. Stop motion animation is an inherent part of creating posts with Vine. You simply tap and hold on the screen to capture multiple video snippets that make up your 6-second post. It’s a bummer you can’t undo snippets as you go but I suspect this is in the works for a future release. I’d also love to see the ability to preset intervals across the 6 seconds.
  4. It’s easier to use and currently free of bells and whistles like visual filters, tilt-shift, graphics, music, etc.
  5. It taps the power of Twitter. In fact Vine was founded in June of 2012 and acquired by Twitter 4 months later.
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Vine is Open for Business

1. Promotion
If you’re going to use Vine as a promotion, it can’t be a straight sell. It has to be more of a tease. “Look what we’ve got in the works but aren’t going to show you, yet…” If you do show what you’re selling, make sure there is another point of interest, like:
2. Story
Use your 6 seconds to create and resolve a conflict. Keep in mind that your story will loop, so it needs to make sense to a viewer who could come in at any point. Don’t try to tell a story that needs more than 6 seconds.
3. Point of View
Make use of the motion and multiple scene capabilities. This is not the medium for Panoramas. If you can think of a creative way to splice your video to give it an awe-factor then this app was made for you.

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Rachel Wise: Vine app opens new world of creativity

“Posts on Vine are about abbreviation — the shortened form of something larger,” said Vine co-founder Dom Hoffman, who believes “constraint inspires creativity.” Frankly, Vine’s premise confounded me since its release, and although it had been out for several weeks, I only recently gave it a shot. I was pleasantly surprised at what I found, both by the ease of capturing videos and exploring what others have produced. 

Vine is being used in a lot of fascinating ways. For instance, Turkish journalist Tulin Daloglu used Vine to capture the terrorist attack on the U.S. embassy earlier this month. On Tuesday, production company Oscilloscope Laboratories released a feature-length film on Vine. The company posted its not-yet-released comedy “It’s A Disaster” six seconds at a time. “From the moment (Vine) launched ... it was so clear that (this) ... was and will be the future of film distribution,” the company said in a statement. “We didn’t want to be left out in the cold and we are proud to be an early adopter of tomorrow.”

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Twitter’s Vine App: 4 Simple Steps For Social Media Marketing Success

Twitter’s Vine App: 4 Simple Steps For Social Media Marketing Success

1) Use Time Lapse: 
2) Include Relevant Hashtags:
3) Be Stunning: 
4) Share Your Content: 

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