Technology on Display

Tech giant Intel is also getting in on the visual-display action with digital signage that features content tailored to the person—or people—watching the display. The signage uses anonymous video analytics (or AVA), a technology created by Canada-based Cogno Vision, which was acquired by Intel last year. AVA gathers data about the person standing in front of the sign, including measuring a person’s height, build and level of interest. The technology can guess if the person is a man or a woman and can gather data on several people at once. The signs are also semi-transparent, which allows them to direct the customer to specific merchandise on the sales floor. The displays also work as a map of the store, allowing customers to shop for other merchandise and browse other departments. And preferred customers can send search information to their phone using a Bluetooth connection.

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