Monday, May 9, 2011

Why digital signage and mobility are the future of marketing

Proximity marketing
In one arena, in particular, the efficacy of multichannel marketing is on full display: an interactive medium known as proximity marketing that combines digital signage with mobile technology.
Previous technologies have attempted to leverage static delivery methods such as text messaging that essentially are spray-and-pray methods that scatter an ad to as many people as possible in the hope that a small percentage of consumers will absorb the message and possibly take action.

Though certainly innovative for their time, text message marketing and other static outreach methods historically have not generated substantial or consistent ROI.

Proximity marketing, on the other hand, is predicated on the fact that the demographic is already optimized.

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1 comment:

  1. Nowadays, nobody depends on handouts, flyers or daily paper advertisements for expanded deals. Digital showcasing, online networking promoting and utilization of digital signage software have been on the ascent to expanding deals and make a successful advertising procedure for signage software


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